Southern Enterprises Hires New National Retail Sales Development Manager
Southern Enterprises (SEI) is very excited to announce that Kevin Ehle has joined their team as National Retail Sales Development Manager.

DALLAS, TX, February 25, 2010 /24-7PressRelease/ -- Kevin Ehle, previously of Samuel Lawrence Furniture, has been operating E2, Inc. out of San Antonio, TX over the last couple years as an import distributor and consultant for niche sleep specialty business. With SEI expanding their current product line, including bed frames, Kevin's expertise will help SEI make quick work of their reintroduction into many key product lines and distribution venues. Vice President of Business Development, Dirk Brinkerhoff, said, "We are extremely pleased to have a true professional like Kevin Ehle join our management team at Southern Enterprises (SEI). Kevin's experience at Samuel Lawrence Furniture and at Leggett & Platt's Fashion Bed Group will be extraordinarily valuable to the growth we intend to achieve in this new and exciting retail sales initiative which is part of SEI's overall growth strategy."

Ehle says that he chose SEI for a number of reasons including "SEI's extraordinary capabilities in mastering the most challenging of all operational details associated with supplying Internet and Catalog dealers. SEI continues to lead the field of drop-ship furniture suppliers, having developed state of the art inventory, processing and shipping technologies that continually raise the bar for other category suppliers." Ehle says "SEI is positioned nicely for growth. They've made the right investments in infrastructure and have a great team. They also have great products and designs thanks to an outstanding merchandising team." Lastly, Kevin states, "Being family owned and operated is a huge benefit. Everyone is extremely hard working and shares common goals and ambitions for the business. All SEI employees are treated as part of the Horowitz family."

Mr. Ehle says that he feels his experience outside the internet and catalog segments of the furniture industry will help SEI immensely and his first objective is to customize a program for retailers across the US while lining up new avenues of distribution.

For additional information;
Matt Malone
Director of Marketing Communications
mmalone@seidal.com
800-633-5096

Press Release Contact Information:

Matt Malone
Southern Enterprises, Inc. (SEI)
Director of Marketing
600 Freeport Pkwy. Suite 200
Coppell, TX
USA 75019
Voice: 800-633-5096
Website: Visit Our Website