TestSeek Provides ICEcat's Open Catalogue with Unbiased Expert Reviews
TestSeek brings aggregated expert reviews to ICEcat's open catalogue which means that their users (webshops) can display TestSeek's aggregated reviews to increase conversion rates and customer loyalty.

GOTHENBURG, SWEDEN, February 23, 2011 /24-7PressRelease/ -- "We noticed a strong interest from channel partners to add product ratings and reviews to the product information on their websites, as it's helping consumers to decide what product to buy and thus improving conversion rates. By comparison, we concluded that Testseek is a world-class provider of such product ratings and reviews, willing to co-opt our open content philosophy", says Martijn Hoogeveen CEO of ICEcat BV.

"I am very excited to launch this partnership with ICEcat because it is our first big step towards bringing expert reviews to webshops all over the world. Expert reviews and awards are extremely requested by online shoppers. They can convince a webshop visitor to push that buy button like nothing else", says Fredrik Engdahl, CEO of TestSeek.

TestSeek Expert Review Channel (TERC ) helps online retailers and manufacturers to turn their visitors into customers by displaying expert reviews and awards from trusted publications. TestSeek aggregates reviews from thousands of online publications in more than 25 languages. Open TERC is available for free through Open ICEcat which incorporates around 250 manufacturers and the full TERC version (all manufacturers) is available directly through TestSeek's own API.

"It is our mission to make it easy for online retailers to increase sales from their already existing visitor base. With our TERC service we can provide webshops with a high data quality, easy to install and zero-maintenance expert reviews solution, which will show immediate results on their ROI", says Engdahl.

Press Release Contact Information:

Fredrik Engdahl
FMP Publishing AB
CEO
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Goteborg, Vastra Gotaland
Sweden 41116
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